Getting your charity website listed high in the search engines can make it easier for potential donors to find you. This will increase traffic to your site and increase donations. However, there are many factors to consider before getting started. Here are three things to consider before hiring a charity SEO service:
SEO And Your Value
SEO is all about communicating the value of your non-profit’s message to search engines. For instance, if you’re a cancer charity, you may want to target keywords such as “cancer” or “cancer prevention.” These are high-volume keywords, and Google understands what they mean. In order to get the most out of SEO, you’ll need to invest time and effort into optimising your website for these keywords.
Keywords
A good first step is to use keyword tools to determine the keywords that your target market is most likely to use to search for your non-profit’s mission. You’ll also need to choose high-value keywords that are relevant to your non-profit’s mission. For example, if you’re a charity that provides free meals to homeless people, you might want to target “free meals.” You can use a tool such as SEMrush to determine which keywords will work best for you.
Visitors To Donors
The main goal of any non-profit website is to attract visitors and convert them to donors. This is a difficult task. The easiest way to get visitors to your site is to ensure that your pages are easy to navigate and that you have relevant information on your site. While you are working on your SEO, you may also want to consider getting more involved in social media. Some social media platforms are specifically designed for non-profits, and they have extra features to help you spread the word about your cause.
Backlinks
Another way to get more exposure for your non-profits cause is to build backlinks to your website. This is a good way to secure your content and ensure that other sites will want to link to it. It can also help your non-profit reach a national or even international level.
Mobile Friendly Sites
Another way to make the most of your SEO is to use Google’s new ranking algorithm to favour mobile-friendly sites. This means that if you’re on a mobile device, you’re going to see your site at the top of the search results. This is great news for non-profits, because mobile users have an easier time locating your site.
Final Words
Using SEO isn’t going to make your charity site appear in every search result, and it may take some time to see results. However, if you stick with it, you’ll see the benefits. In fact, SEO is the number one conversion source for many non-profits.